Our consultancy rebranded a company from Teachers Pension to Encompass Financial. The name Teachers Pension was limiting to the market they wanted to reach out to. Instead, the new brand, Encompass, would include Teachers Pension along with several other sub-brands and retirement plans.
This story is what inspired the logo. Encompass is not only symbolic of the company's approachable culture, but also of the idea that many retirement opportunities can be found in one, safe company; thus why three overlapping circles form a shield.